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Psychophysiological Measurement and Meaning

- Cognitive and Emotional Processing of Media

Über Psychophysiological Measurement and Meaning

This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media.

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  • Sprache:
  • Englisch
  • ISBN:
  • 9780415994149
  • Einband:
  • Taschenbuch
  • Seitenzahl:
  • 286
  • Veröffentlicht:
  • 29. August 2011
  • Abmessungen:
  • 157x228x16 mm.
  • Gewicht:
  • 428 g.
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Beschreibung von Psychophysiological Measurement and Meaning

This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media.

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