Große Auswahl an günstigen Büchern
Schnelle Lieferung per Post und DHL

Public Relations, Activism, and Social Change

- Speaking Up

Über Public Relations, Activism, and Social Change

This book draws significant new meaning to the inter-relationships of public relations and social change through a number of international case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a critical description of the dominant model of public relations used in the twentieth century, showing that `PR¿ was characterized as arrogant, unethical, and politically offensive in ways that have weakened its professional credibility. She offers a principled approach that avoids the contradictions and flawed coherences of essentialist public relations and, instead, represents an important ethical reorientation in the communicative fields.

Mehr anzeigen
  • Sprache:
  • Englisch
  • ISBN:
  • 9780415897068
  • Einband:
  • Gebundene Ausgabe
  • Seitenzahl:
  • 180
  • Veröffentlicht:
  • 1. März 2013
  • Abmessungen:
  • 153x235x15 mm.
  • Gewicht:
  • 396 g.
  Versandkostenfrei
  Versandfertig in 3-4 Wochen.

Beschreibung von Public Relations, Activism, and Social Change

This book draws significant new meaning to the inter-relationships of public relations and social change through a number of international case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a critical description of the dominant model of public relations used in the twentieth century, showing that `PR¿ was characterized as arrogant, unethical, and politically offensive in ways that have weakened its professional credibility. She offers a principled approach that avoids the contradictions and flawed coherences of essentialist public relations and, instead, represents an important ethical reorientation in the communicative fields.

Kund*innenbewertungen von Public Relations, Activism, and Social Change



Ähnliche Bücher finden
Das Buch Public Relations, Activism, and Social Change ist in den folgenden Kategorien erhältlich:

Willkommen bei den Tales Buchfreunden und -freundinnen

Jetzt zum Newsletter anmelden und tolle Angebote und Anregungen für Ihre nächste Lektüre erhalten.