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Public Relations as Public Diplomacy

- The Royal Bank of Canada's Monthly Letter, 1943-2003

Über Public Relations as Public Diplomacy

This is a study of the Royal Bank of Canadäs Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.

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  • Sprache:
  • Englisch
  • ISBN:
  • 9781032175249
  • Einband:
  • Taschenbuch
  • Seitenzahl:
  • 80
  • Veröffentlicht:
  • 30. September 2021
  • Abmessungen:
  • 138x216x0 mm.
  • Gewicht:
  • 150 g.
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Beschreibung von Public Relations as Public Diplomacy

This is a study of the Royal Bank of Canadäs Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.

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