Name: Relationship of Body Weight and Skepticism towards Advertising
Price: 53.00 EUR
Availability: InStock
Author: Sabrina Brauneis
ISBN: 9783658148607

Relationship of Body Weight and Skepticism towards Advertising von Sabrina Brauneis

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Über Relationship of Body Weight and Skepticism towards Advertising

Based on the Self-Esteem Theory, Gender Theories, the Cognitive Dissonance Theory and the Social Comparison Theory Sabrina Brauneis investigates the relationship between body weight (conceptualized and measured here using the Body Mass Index (BMI)) and skepticism towards advertising.

Sprache:
Englisch

ISBN:
9783658148607

Verlag:
Springer

Einband:
Taschenbuch

Seitenzahl:
197

Veröffentlicht:
3 August 2016

Ausgabe:
12016

Abmessungen:
210x148x12 mm.

Gewicht:
2903 g.

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Beschreibung von Relationship of Body Weight and Skepticism towards Advertising

Based on the Self-Esteem Theory, Gender Theories, the Cognitive Dissonance Theory and the Social Comparison Theory Sabrina Brauneis investigates the relationship between body weight (conceptualized and measured here using the Body Mass Index (BMI)) and skepticism towards advertising.

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Das Buch Relationship of Body Weight and Skepticism towards Advertising ist in den folgenden Kategorien erhältlich:

Wirtschaft & Schule > Marketing

Relationship of Body Weight and Skepticism towards Advertising

Über Sabrina Brauneis

Beschreibung von Relationship of Body Weight and Skepticism towards Advertising

Kund*innenbewertungen von Relationship of Body Weight and Skepticism towards Advertising

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