Rubber Economy In India - A Management Appraisal

An empirical study on the rubber economy in India was conducted during 2015-17. Kerala and Karnataka states of India were purposively selected for the study based on area under natural rubber. Primary data were collected from rubber growers (n=320) adopting random sampling technique. Analytical techniques used for the study were growth rate analysis, trend analysis, variability analysis, Markov chain models, multinomial logistic regression models, tabular analysis, capital budgeting techniques, Garrett¿s ranking technique and SWOC analysis.