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Signaling Family Firm Identity

- Familiy Firm Identification and its Effects on Job Seekers' Perceptions about a Potential Employer

Über Signaling Family Firm Identity

She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.

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  • Sprache:
  • Englisch
  • ISBN:
  • 9783658206710
  • Einband:
  • Taschenbuch
  • Seitenzahl:
  • 163
  • Veröffentlicht:
  • 17. Januar 2018
  • Ausgabe:
  • 12018
  • Abmessungen:
  • 148x210x0 mm.
  • Gewicht:
  • 454 g.
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Beschreibung von Signaling Family Firm Identity

She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.

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