Große Auswahl an günstigen Büchern
Schnelle Lieferung per Post und DHL

Signaling Family Firm Identity

- Familiy Firm Identification and its Effects on Job Seekers' Perceptions about a Potential Employer

Über Signaling Family Firm Identity

She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.

Mehr anzeigen
  • Sprache:
  • Englisch
  • ISBN:
  • 9783658206710
  • Einband:
  • Taschenbuch
  • Seitenzahl:
  • 163
  • Veröffentlicht:
  • 17. Januar 2018
  • Ausgabe:
  • 12018
  • Abmessungen:
  • 148x210x0 mm.
  • Gewicht:
  • 454 g.
  Versandkostenfrei
  Sofort lieferbar

Beschreibung von Signaling Family Firm Identity

She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.

Kund*innenbewertungen von Signaling Family Firm Identity



Ähnliche Bücher finden
Das Buch Signaling Family Firm Identity ist in den folgenden Kategorien erhältlich:

Willkommen bei den Tales Buchfreunden und -freundinnen

Jetzt zum Newsletter anmelden und tolle Angebote und Anregungen für Ihre nächste Lektüre erhalten.