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Über Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

Provides relevant theoretical frameworks and the latest results of empirical research in the field. It is written for professionals who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks.

Sprache:
Englisch

ISBN:
9781799895534

Verlag:
IGI Global

Einband:
Gebundene Ausgabe

Seitenzahl:
320

Veröffentlicht:
30. Juni 2022

Abmessungen:
216x279x0 mm.

Gewicht:
287 g.

299,00 € inkl. MwSt.
~~299,00 €~~ UVP

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Versandfertig in 1-2 Wochen.

Beschreibung von Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

Provides relevant theoretical frameworks and the latest results of empirical research in the field. It is written for professionals who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks.

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Das Buch Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 ist in den folgenden Kategorien erhältlich:

Wirtschaft & Schule > Marketing

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

Beschreibung von Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

Kund*innenbewertungen von Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

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