Social Media ADS. Personalized advertising and ICT expansion

The literature on the subject contains information that advertising on Facebook is one of the most important social trends of the last decade (Ertugan, 2016). With the rise of social media advertising, advertising strategies have changed greatly and advertisers have started using advertising to connect customers with brands and send them detailed information about their preferred products and services (Comscore Media, 2009). To attract customers' attention, marketers use social networking sites to tailor advertisements to their preferences.