Name: Sponsor- and Country-Related Predictors of Sponsorship Effectiveness
Price: 49.00 EUR
Availability: InStock
Author: Christian Lucas
ISBN: 9783658076832

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness von Christian Lucas

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Christian Lucas investigates the effectiveness of sports sponsorships. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions.

Sprache:
Englisch

ISBN:
9783658076832

Verlag:
Springer

Einband:
Taschenbuch

Seitenzahl:
185

Veröffentlicht:
31 Oktober 2014

Ausgabe:
2015

Abmessungen:
210x148x12 mm.

Gewicht:
2753 g.

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Beschreibung von Sponsor- and Country-Related Predictors of Sponsorship Effectiveness

Christian Lucas investigates the effectiveness of sports sponsorships. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions.

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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness

Über Christian Lucas

Beschreibung von Sponsor- and Country-Related Predictors of Sponsorship Effectiveness

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