Große Auswahl an günstigen Büchern
Schnelle Lieferung per Post und DHL

The Business of Champagne

- A Delicate Balance

Über The Business of Champagne

This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of `place¿ (identity and terroir and tourism), marketing the `myth¿ of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives.

Mehr anzeigen
  • Sprache:
  • Englisch
  • ISBN:
  • 9781138081253
  • Einband:
  • Taschenbuch
  • Seitenzahl:
  • 240
  • Veröffentlicht:
  • 18. Mai 2017
  • Abmessungen:
  • 156x234x0 mm.
  • Gewicht:
  • 453 g.
  Versandkostenfrei
  Versandfertig in 3-4 Wochen.

Beschreibung von The Business of Champagne

This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of `place¿ (identity and terroir and tourism), marketing the `myth¿ of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives.

Kund*innenbewertungen von The Business of Champagne



Ähnliche Bücher finden
Das Buch The Business of Champagne ist in den folgenden Kategorien erhältlich:

Willkommen bei den Tales Buchfreunden und -freundinnen

Jetzt zum Newsletter anmelden und tolle Angebote und Anregungen für Ihre nächste Lektüre erhalten.