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Trust as an element of customer loyalty in tourism destinations

Trust as an element of customer loyalty in tourism destinationsvon Benedikt Müller Sie sparen 19% des UVP sparen 19%
Über Trust as an element of customer loyalty in tourism destinations

The aim of this work with the title ¿Trust as an element of customer loyalty in tourism destinations ¿ Exemplified on the case of Dubai¿ is to introduce the psychological construct of trust into destination management and to show how it is used to enhance customer loyalty. The focus lies on Dubai as a tourism destination and its methods. The research question is: ¿How is Dubai building up trust to enhance customer loyalty?¿

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  • Sprache:
  • Englisch
  • ISBN:
  • 9786202211338
  • Einband:
  • Taschenbuch
  • Seitenzahl:
  • 112
  • Veröffentlicht:
  • 23 Februar 2018
  • Abmessungen:
  • 150x7x220 mm.
  • Gewicht:
  • 185 g.
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Beschreibung von Trust as an element of customer loyalty in tourism destinations

The aim of this work with the title ¿Trust as an element of customer loyalty in tourism destinations ¿ Exemplified on the case of Dubai¿ is to introduce the psychological construct of trust into destination management and to show how it is used to enhance customer loyalty. The focus lies on Dubai as a tourism destination and its methods. The research question is: ¿How is Dubai building up trust to enhance customer loyalty?¿

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