Name: Uncover the Hidden Power of Television Programming
Price: 112.00 EUR
Availability: InStock
Author: Kevin J. Clancy
ISBN: 9780761915829

Uncover the Hidden Power of Television Programming von Kevin J. Clancy

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Über Uncover the Hidden Power of Television Programming

Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.

Sprache:
Englisch

ISBN:
9780761915829

Verlag:
SAGE Publications Inc

Einband:
Taschenbuch

Seitenzahl:
244

Veröffentlicht:
30. September 1999

Abmessungen:
152x228x13 mm.

Gewicht:
370 g.

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Über Kevin J. Clancy

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Beschreibung von Uncover the Hidden Power of Television Programming

Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.

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Das Buch Uncover the Hidden Power of Television Programming ist in den folgenden Kategorien erhältlich:

Wirtschaft & Schule > Marketing

Uncover the Hidden Power of Television Programming

Über Kevin J. Clancy

Beschreibung von Uncover the Hidden Power of Television Programming

Kund*innenbewertungen von Uncover the Hidden Power of Television Programming

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