ANALYZING THE IMPACT OF DIGITAL MARKETING ON ONLINE MARKETS

Digital marketing is an emerging method of marketing in today¿s world. One of the most important mediums of digital marketing is the internet which not only the cheapest but most effective E-marketing tool that help companies to globalize, the main objective of this study is to examine the effects of digital marketing on online market. Convenient sampling technique was used to collect the data from 234 respondents. Demographics & Exploratory factor analysis was analysed using SPSS & a confirmatory factor analysis was done using SPSS AMOS. In the end the hypothesis test summary states that we reject the null hypothesis thus resulting that there is a positive impact between digital marketing and online markets.