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Über Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty.

Sprache:
Englisch

ISBN:
9783319385747

Verlag:
Springer International Publishing AG

Einband:
Taschenbuch

Seitenzahl:
353

Veröffentlicht:
24. September 2016

Ausgabe:
12015

Abmessungen:
210x279x0 mm.

Gewicht:
9412 g.

141,00 € inkl. MwSt.
~~160,49 €~~ UVP

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This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty.

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