Boosterism & Bollywood

As with all business, film promotions are important parts of any release because of the inherent high financial risk; film studios will invest in expensive marketing campaigns to maximize revenue early in the release cycle. Bollywood evidently has been indulged in promoting the films in a newer method with every passing film. Right from trailers on social media platforms (including the various versions- posters, motion posters, teasers, chapterization in teasers) to music to ads to reality show appearances to interviews to controversies and scandals, promotional strategies include all. The charm of continuously being in the limelight and the beauty to attract the maximum mass out there forces the makers to go beyond mere mass appeal and mass viewing. The book attempts to clarify if all the hard work and even more laborious tasks to give it a better recognition worth enough. With case studies and interviews from industry trade analysts, the author has tried to find out why is there such a rise in promotions these days and does it really help in fetching audience to the theatres.