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Über Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape.

Sprache:
Englisch

ISBN:
9783319991801

Verlag:
Springer International Publishing AG

Einband:
Gebundene Ausgabe

Seitenzahl:
612

Veröffentlicht:
28. November 2018

Ausgabe:
12018

Abmessungen:
155x235x0 mm.

Gewicht:
1136 g.

277,00 € inkl. MwSt.
~~320,99 €~~ UVP

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Versandfertig in 1-2 Wochen.

Beschreibung von Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape.

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Das Buch Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces ist in den folgenden Kategorien erhältlich:

Wirtschaft & Schule > Marketing

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

Beschreibung von Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

Kund*innenbewertungen von Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

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