Große Auswahl an günstigen Büchern
Schnelle Lieferung per Post und DHL

Bücher der Reihe Media Business and Innovation

Filter
Filter
Ordnen nachSortieren Reihenfolge der Serie
  • 18% sparen
    - What's So Special About Media Management?
     
    141,00 €

    This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects.

  • 13% sparen
    - Decision Making Between Profit and Responsibility
     
    121,00 €

    In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions.

  • - Media Management, Media Convergence and Globalization
     
    167,00 €

    This book analyzes various digital transformation processes in journalism and news media. The book will help journalists and practitioners working in news media to identify best practices and discover new types of information flows in a rapidly changing news media landscape.

  • 10% sparen
    - Firms and User Perspectives
     
    96,00 €

    The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.

  • 13% sparen
    - What's So Special About Media Management?
     
    140,00 €

    This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects.

  • - Theories, Cases, Actions
     
    186,00 €

    Ever since newspaper companies first turned to their governments for support in the 1950s, print media has been supported by state aid in many parts of the world.

  • 13% sparen
    - Value Chain and Business Models in Changing Media Markets
     
    186,00 €

    At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media.

  • - Theories and Cases
    von Min Hang
    50,00 - 67,00 €

  • 10% sparen
    - Towards a Hybrid Business Model
    von Zvezdan Vukanovic
    96,00 €

    This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market.

  • - Creativeness and Organizational Development
    von Stavros Georgiades
    65,00 €

    This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies.

  • 10% sparen
    - Journalism, Broadcasting, and Social Media Aspects of Convergence
     
    96,00 €

    The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges.

  • 11% sparen
    - Firms and User Perspectives
     
    95,00 €

    The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.

  • - Theories, Cases, Actions
     
    185,00 €

    Ever since newspaper companies first turned to their governments for support in the 1950s, print media has been supported by state aid in many parts of the world.

  • 13% sparen
    - Value Chain and Business Models in Changing Media Markets
     
    186,00 €

    At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media.

  • 13% sparen
    - A Comparative Study
     
    130,00 €

    Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how innovation policies stimulate innovative activities in journalism and news media.

  • 12% sparen
    - Decision Making Between Profit and Responsibility
     
    122,00 €

    In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions.

  • 12% sparen
    - A Comparative Study
     
    132,00 €

    Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how innovation policies stimulate innovative activities in journalism and news media.

  • - Media Management, Media Convergence and Globalization
     
    168,00 €

    This book analyzes various digital transformation processes in journalism and news media. The book will help journalists and practitioners working in news media to identify best practices and discover new types of information flows in a rapidly changing news media landscape.

  • 13% sparen
    - Finance, Industries and Regulation
     
    186,00 €

    This book is an analysis of the specificities of public film funding on an international scale. Based on insights from fields such as cultural economics, media economics, media management and media governance studies, the authors illustrate how public spending shapes the financial fitness of national and international film industries.

  • 11% sparen
    - Journalism, Broadcasting, and Social Media Aspects of Convergence
     
    95,00 €

    The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges.

Willkommen bei den Tales Buchfreunden und -freundinnen

Jetzt zum Newsletter anmelden und tolle Angebote und Anregungen für Ihre nächste Lektüre erhalten.