Bücher der Reihe Research in Consumer Behavior

This volume covers such topics as varieties in governance reform and political constraint and policy choices in the field of research in consumer behaviour.

"Consumer Culture Theory".

Presents a range of consumer behavior research using both quantitative and qualitative research methods. This book addresses such topics as self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption.

This volume focuses very sharply on emerging economies, specifically on Croatia, Poland, Romania, India, China and Vietnam. Consumer-purchase behaviour is examined in terms of radical social change and complete transformation, and specific attitudes of female consumers are examined.

Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption.

Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011.

This volume presents papers that cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, c

This volume of Research in Consumer Behavior is made up from a selection of papers from the Eight Consumer Culture Theory Conference and represents the latest research on consumption and consumer culture from scholars around the world.

Research in Consumer Behavior is a leading publication in the field of consumer behavior. The substantive topics covered in this volume represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.

The chapters in this volume are selected from the best papers presented at the 10th Annual Consumer Culture Theory Conference held at the University of Arkansas, USA in June 2015. They represent the cutting edge in qualitative consumer research.

This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.

The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference 2018. The book explores three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'.

The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. They represent the cutting edge in qualitative consumer research.