Marketing

Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women.

Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers.

Are you one of those people who dream about creating a name for yourself through a business, but do not know where to begin?Have you always wanted to have a passive source of income to boost your current job?Or simply do you shy away from investment because you don''t have "enough" capital to start a business?If you have answered yes to any of these questions, dropshipping is the business for you. It is the only low-risk business that allows you to make to a 6 figure income a month from the comfort of your house with just a few hundred dollars as a capital.You''ll play the role of intermediary as a dropshipper, initiating the order process for your customers without personally managing any product. And you''ll be able to simplify your company with dropshipping automation software so that your shop can run itself and make money with little or no effort on your end.This flawlessly written guidebook by Howell Leonard is your full guide to developing and operating a prosperous and productive dropshipping business. This book will kick-start your ability to make a massive deal of money via the internet. The great thing about dropshipping is it''s a company that you can develop completely on your own timetable and.To guide lays out the finer points of establishing a dropshipping business from A to Z.The topics featured in this book include:Understanding how dropshipping worksThe benefits and drawbacks that come along with itThe mindset you need to run a successful dropshipping market and how to start off your own dropshipping businessFinding a suitable nicheUnderstanding the power of social Media marketingMaking money with Affiliate marketing and Amazon FBAMarketing using Shopify, Amazon, eBay and Alternative ChannelsAnd so much more!!Although there are many books on the market regarding this subject, it has been written by an experienced dropshipping consultant with years of success in the industry, and what more can one ask for than a steady hand to guide you through the oft-tempestuous journey to profitability.From selecting a niche product to proving strategies you can use to destroy the competition, this book is the ultimate dropshipping guide that every dropshipper should read.So what are you waiting for? Do yourself a favor today and grab a copy to start now the 6 figure business you have always desired.

Revised edition of the authors' Brand management, 2016.

Intermediate user level

Revised edition of the author's Sponsorship in marketing, 2014.

In many FMCG companies, the challenges for the sales function are to develop effective sales strategies and to deliver excellent sales operations in order to support the achievement of business targets. The purpose of this book is to provide a practical guide to sales management through the analysis of its key components: route to market, sales strategy, key performance indicators, organizational models, sales force management, customer business planning, order to cash, and sales and operations planning. For each of these topics, the content of this book is a balance of theory, practical tips, and useful tools, keeping in mind not only the "e;what,"e; but also the "e;how"e; of the implementation. The reader will learn how to map sales channels, assess a customer base, design a sales strategy, build a sales scorecard, and organize a sales team's frontline and back ofi ce. The book also covers how to structure trade category plans, customer business plans, and customer negotiation plans and how to optimize the sales team's contribution to the company's key fundamental processes. It concludes with an overview of the future challenges of sales management.