Name: Digital Disruption in Marketing and Communications
Price: 71.00 EUR
Availability: InStock
Author: Edoardo Magnotta
ISBN: 9781032087917

Digital Disruption in Marketing and Communications von Edoardo Magnotta

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Über Digital Disruption in Marketing and Communications

Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.

Sprache:
Englisch

ISBN:
9781032087917

Verlag:
Taylor & Francis Ltd

Einband:
Taschenbuch

Seitenzahl:
244

Veröffentlicht:
30. Juni 2021

Abmessungen:
231x156x18 mm.

Gewicht:
376 g.

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Beschreibung von Digital Disruption in Marketing and Communications

Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.

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