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Global Sport Marketing

- Contemporary Issues and Practice

Über Global Sport Marketing

This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

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  • Sprache:
  • Englisch
  • ISBN:
  • 9780415507202
  • Einband:
  • Gebundene Ausgabe
  • Seitenzahl:
  • 208
  • Veröffentlicht:
  • 30. April 2012
  • Abmessungen:
  • 231x162x18 mm.
  • Gewicht:
  • 472 g.
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  Versandfertig in 3-4 Wochen.

Beschreibung von Global Sport Marketing

This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

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