Name: How Brands Grow 2 Revised Edition
Price: 37.00 EUR
Availability: InStock
Author: Jenni (Research Professor and Associate Director Romaniuk
ISBN: 9780190330026

How Brands Grow 2 Revised Edition von Jenni (Research Professor and Associate Director Romaniuk

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How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

Sprache:
Englisch

ISBN:
9780190330026

Verlag:
Oxford University Press Australia

Einband:
Gebundene Ausgabe

Seitenzahl:
256

Veröffentlicht:
20. September 2021

Ausgabe:
2

Abmessungen:
236x163x21 mm.

Gewicht:
518 g.

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Beschreibung von How Brands Grow 2 Revised Edition

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

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How Brands Grow 2 Revised Edition

Über Jenni (Research Professor and Associate Director Romaniuk

Beschreibung von How Brands Grow 2 Revised Edition

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