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Über Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

Sprache:
Englisch

ISBN:
9783319373621

Verlag:
Springer International Publishing AG

Einband:
Taschenbuch

Seitenzahl:
922

Veröffentlicht:
23. August 2016

Ausgabe:
12016

Abmessungen:
210x279x0 mm.

185,00 € inkl. MwSt.
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Beschreibung von Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

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Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

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