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Über Marketing in Transition: Scarcity, Globalism, & Sustainability

This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice.

Sprache:
Englisch

ISBN:
9783319369563

Verlag:
Springer International Publishing AG

Einband:
Taschenbuch

Seitenzahl:
470

Veröffentlicht:
15 Oktober 2016

Ausgabe:
12015

Abmessungen:
279x210x26 mm.

89,00 € inkl. MwSt.
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Beschreibung von Marketing in Transition: Scarcity, Globalism, & Sustainability

This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice.

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