Marketing Research in Enterprises (Albert Hypermarket Shop)

This monograph "Marketing Research in Enterprises (Albert Hypermarket Shop)" is focused on the marketing of a selected store. The purpose of the monograph is to study the practical use of marketing tools and a set of tools for selling and the application of selected principles and foundations related to them in this store. Since the retailer really has the last chance to impress the customer, much of the research is devoted to the point of sale, which is an important element here.