Name: Marketing the e-Business
Price: 92.00 EUR
Availability: InStock
Author: Lisa (University of Southampton School of Management Harris
ISBN: 9780415965019

Marketing the e-Business von Lisa (University of Southampton School of Management Harris

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Über Marketing the e-Business

Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.

Sprache:
Englisch

ISBN:
9780415965019

Verlag:
Taylor & Francis Ltd

Einband:
Taschenbuch

Seitenzahl:
368

Veröffentlicht:
13. Dezember 2007

Ausgabe:
2

Abmessungen:
147x227x12 mm.

Gewicht:
492 g.

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Beschreibung von Marketing the e-Business

Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.

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Das Buch Marketing the e-Business ist in den folgenden Kategorien erhältlich:

Wirtschaft & Schule > Marketing

Marketing the e-Business

Über Lisa (University of Southampton School of Management Harris

Beschreibung von Marketing the e-Business

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