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On The Origins of Self-Service

Über On The Origins of Self-Service

Franck Cochoy critically analyses the transformation of commerce and the origins of self-service through the lens of Progressive Grocer, an American trade magazine launched in 1922. Aimed at modernizing small independent grocery stores, it sowed the seeds for modern self-service in small retail outlets. Using actor-network theory, this innovative in-depth analysis highlights the complex impact of social and cultural factors that structure and delimit consumer freedom in the marketplace and will be of interest to a wide variety of scholars not only in marketing and consumer research, but also in business history, sociology and cultural studies.

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  • Sprache:
  • Englisch
  • ISBN:
  • 9781138902497
  • Einband:
  • Gebundene Ausgabe
  • Seitenzahl:
  • 226
  • Veröffentlicht:
  • 11. August 2015
  • Abmessungen:
  • 156x234x20 mm.
  • Gewicht:
  • 476 g.
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Beschreibung von On The Origins of Self-Service

Franck Cochoy critically analyses the transformation of commerce and the origins of self-service through the lens of Progressive Grocer, an American trade magazine launched in 1922. Aimed at modernizing small independent grocery stores, it sowed the seeds for modern self-service in small retail outlets. Using actor-network theory, this innovative in-depth analysis highlights the complex impact of social and cultural factors that structure and delimit consumer freedom in the marketplace and will be of interest to a wide variety of scholars not only in marketing and consumer research, but also in business history, sociology and cultural studies.

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