PERSPECTIVES OF INCREASING ATTRACTIVENESS OF BUKHARA BASED ON M.I.C.E

The Meetings Industry has reached its successful development. It has firmly fixed itself at the center of tourism as one of the key drivers of the sector¿s development and an important generator of income, employment and investment. In addition to key business opportunities, the Meetings Industry provides immense benefits to the broader economy as it generates on average a higher spending level, shortens seasonality, contributes to the regeneration of destinations, spreads knowledge and enhances innovation and creativity. This subject has been systematically studied by UNWTO for over a decade in cooperation with the essential players in the industry. Milestones along the way include the definition of the scope of the Meeting Industry and the methodology required for the measurement of its economic contribution. Meeting industry is used to be called M.I.C.E industry as well. That¿s why M.I.C.E and Meeting industry is synonym words in fact.MICE tourism - is the pinnacle of business tourism, aiming at bringing together top executives from every industry in a luxurious, tailor-made hospitality atmosphere.