Große Auswahl an günstigen Büchern
Schnelle Lieferung per Post und DHL

Political Marketing in the 2019 Canadian Federal Election

Über Political Marketing in the 2019 Canadian Federal Election

This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeaüs leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People¿s Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign.

Mehr anzeigen
  • Sprache:
  • Englisch
  • ISBN:
  • 9783030502805
  • Einband:
  • Gebundene Ausgabe
  • Seitenzahl:
  • 150
  • Veröffentlicht:
  • 17. September 2020
  • Ausgabe:
  • 12021
  • Abmessungen:
  • 148x210x0 mm.
  • Gewicht:
  • 454 g.
  Versandkostenfrei
  Versandfertig in 1-2 Wochen.

Beschreibung von Political Marketing in the 2019 Canadian Federal Election

This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeaüs leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People¿s Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign.

Kund*innenbewertungen von Political Marketing in the 2019 Canadian Federal Election



Ähnliche Bücher finden
Das Buch Political Marketing in the 2019 Canadian Federal Election ist in den folgenden Kategorien erhältlich:

Willkommen bei den Tales Buchfreunden und -freundinnen

Jetzt zum Newsletter anmelden und tolle Angebote und Anregungen für Ihre nächste Lektüre erhalten.