Große Auswahl an günstigen Büchern
Schnelle Lieferung per Post und DHL

The Consuming Instinct

- What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

von Saad Gad
Über The Consuming Instinct

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives-namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals.For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves-this is a fascinating read.

Mehr anzeigen
  • Sprache:
  • Englisch
  • ISBN:
  • 9781633886438
  • Einband:
  • Taschenbuch
  • Seitenzahl:
  • 374
  • Veröffentlicht:
  • 23. Juli 2020
  • Abmessungen:
  • 229x153x27 mm.
  • Gewicht:
  • 642 g.
  Versandkostenfrei
  Versandfertig in 1-2 Wochen.
Verlängerte Rückgabefrist bis 31. Januar 2025
  •  

    Keine Lieferung vor Weihnachten möglich.
    Kaufen Sie jetzt und drucken Sie einen Gutschein aus

Beschreibung von The Consuming Instinct

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives-namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals.For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves-this is a fascinating read.

Kund*innenbewertungen von The Consuming Instinct



Ähnliche Bücher finden
Das Buch The Consuming Instinct ist in den folgenden Kategorien erhältlich:

Willkommen bei den Tales Buchfreunden und -freundinnen

Jetzt zum Newsletter anmelden und tolle Angebote und Anregungen für Ihre nächste Lektüre erhalten.