The Effects of Digital Marketing on Micro-Sized Businesses

In light of the International embargo placed on the Turkish Republic of Northern Cyprus (TRNC) for the last 64 years and the economic crisis brought about by the combined effects of the Covid19 pandemic, the failing Turkish lira, the Russia- Ukraine war and the global recession, it is has been essential to research and explore several ways to aid businesses by leveraging digital marketing, especially for MSMEs in the TRNC. This study aims to investigate the effects of digital marketing on micro, small and medium enterprises (MSMEs) with a focus on micro-enterprises and make recommendations on how the business environment can be improved.