Bücher der Reihe Media, Religion and Culture

Looking at the everyday interaction of religion and media in our cultural lives, this work assesses modern religiosity. Drawing on research into household media consumption, it charts the way in which media and religion intermingle and collide in the cultural experience of media audiences.

Argues that - in order to compete effectively, faiths have had to become brands. This book shows how religious branding has expanded to create a blended world of commerce and faith, where the sacred becomes secular and the secular sacred. It contains a series of case studies of faith brands and explores the significance of branded church courses.

This book explores the role that gender plays when religion, media use and values in contemporary society interact. It draws together some of the best and most up-to-date scholarship on media and religion from a gender perspective, providing a useful platform for teaching and research.