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Bücher der Reihe Routledge New Directions in PR & Communication Research

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  • - An Arab Perspective
     
    215,00 €

    This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region.

  • von Hugh Mangeya
    71,00 €

    Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success. However, systems and models dominant in the West may not necessarily be best suited for the sub-Saharan Africa reality, where many organisations lack adequate financial resources to develop and implement an effective strategic communication plan.This book examines current practices in sub-Saharan Africa, as well as the challenges faced and the intersection with culture. It packages inspiring debates, experiences and insights relating to strategic communication in all types of institutions, including private and public sector organisations, governmental organisations and NGOs, political parties as well as social movements in the sub-Saharan context. It explores how culture is integral to the attainment of strategic communication goals, and diverse case studies across socio-economic contexts offer insights into the successes of organisations across Africa, including Zimbabwe, Tanzania, Lesotho and Nigeria.This unique edited collection is a valuable resource for worldwide scholars, researchers and students of strategic communication and organisational studies, as well as related fields including public relations, advertising, political and health communication and international studies.

  • - The Rise of the Affinitive Organization
    von Burton Saint John III
    71,00 - 237,00 €

  • - A Contrarian Critique of Theory and Practice
    von USA) Stoker & Kevin L. (Texas Tech University
    71,00 - 214,00 €

  • - Critical Perspectives on Voice, Image and Identity
     
    88,00 €

    Gender is a relatively undefined area of thinking in the public relations field and there have been few serious studies of gender and public relations. Positioned within the critical public relations stream, this book aims to fill a significant gap in the literature and provide readers with the means to understand the social construction of public relations by closely examining its gendered nature.

  • von Donnalyn (University of Oregon Pompper
    71,00 - 215,00 €

  • von Martina Topic
    216,00 €

    This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles. It looks at how women lead, the inf luence of the socialisation process on leadership styles, the difference between feminine and masculine leadership styles, and the impact of leadership style on career opportunities for women. The book features case studies exploring leadership in PR around the world in an attempt to answer a central research question: is there a masculine habitus in the PR industry despite the rise of women in PR? The authors of each chapter conducted original research on women working in PR within their own country and provide original insights into the position of women in a feminised industry, as well as proposing new and original theoretical frameworks for future research.Written for scholars, researchers and students of PR and communication, this book will also be of interest to those studying gender studies, leadership and organisational analysis, and sociology.

  • von Judy Motion & Kate (Murdoch University Fitch
    71,00 - 214,00 €

  • von Brendan Maartens
    71,00 €

    This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with chapters on the First and Second World Wars, the Cold War, and the present day.The book explores such promotion in countries both large and small, and in times of both war and peace, with readers gaining an insight into the different strategies and tactics used to motivate men, women and occasionally even children to serve and fight in many parts of the world. Readers will also learn about the crucial but little-known role of commercial advertising, public relations and media professionals in the production and distribution of recruitment promotion. This book, the first of its kind to be published, will explore that role, and in the process address two questions that are central to studies of media and conflict: how do militaries encourage civilians to join up, and are they successful in doing so?It is a multi-disciplinary project intended for a diverse academic audience, including postgraduate students exploring aspects of war, propaganda and public opinion, and researchers working across the domains of history, communications studies, conflict studies, psychology, and philosophy.

  • - The Sub-Saharan Context
     
    216,00 €

    This book examines current practices in sub-Saharan Africa, as well as the challenges faced and the intersection with culture.

  • - The Challenge of Authenticity
    von Amy Thurlow
    79,00 €

  • - Fate, Technology and Autonomy
    von USA) Moore & Simon (Bentley University
    70,00 €

  • - Golden Handcuffs in Corporate Wrongdoing
    von USA.) Greenwood & Cary A. (Middle Tennessee State University
    65,00 - 215,00 €

  • - Humanism, China and the West
    von Robert E. Brown, Burton St. John & Jenny Zhengye Hou
    214,00 €

    The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies.

  • - Influencing Israel
    von David McKie & Margalit Toledano
    250,00 €

  • - Strategic communication and interest groups in climate inaction
     
    216,00 €

    This is the first book on climate denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy, and presents a critical approach to climate change denial from a strategic communication perspective.

  • - Fake Friends and Powerful Publics
    von Australia) Motion, Judy (University of New South Wales, USA) Heath, usw.
    72,00 - 250,00 €

  • - Histories of Practice and Profession
     
    218,00 €

    Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book showcases a range of cultural and contextual aspects from a diverse range of historians active within the public relations field.

  • - Selling the Irish Free State
    von Kevin Hora
    71,00 €

  • - The challenge of the digital naturals
     
    249,00 €

    As "digital naturals" become the norm, this shift is having profound effects on public relations, and furthermore on the way society works. In societies which have a high penetration of new technologies, combined with civic engagement and consensual politics, both radical and conservative social actors are facing new challenges brought by the breaking down of communication barriers. Based on a unique research collaboration, it explores both the theoretical potential social media offers for changing the relationships between organisations and stakeholders, and the degree to which that potential has so far been achieved.

  • - Negotiating Multiple Complex Challenges
    von USA) Pompper & Donnalyn (Temple University
    85,00 - 249,00 €

  • - The Ancient, Modern and Postmodern Dramatic History of an Idea
    von Robert E. Brown
    71,00 - 226,00 €

  • - The Strategy Myth
    von UK) Schnee & Christian (University of Worcester
    71,00 - 226,00 €

  • - A new approach to public relations research and practice
    von Australia) James & Melanie (University of Newcastle
    79,00 €

  • - Critical Perspectives on Voice, Image and Identity
     
    227,00 €

    Gender is a relatively undefined area of thinking in the public relations field and there have been few serious studies of gender and public relations. Positioned within the critical public relations stream, this book aims to fill a significant gap in the literature and provide readers with the means to understand the social construction of public relations by closely examining its gendered nature.

  • - Fandom, Social Media and Community Engagement
     
    227,00 €

    Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet these fans cannot be defined using current theory and discourse. This original collection attempts to address this deficit by exploring the concepts of these interactive, engaged publics, and seeks to open up the complexities of establishing and maintaining relationships in fan-created communities.

  • von Simon Moore
    79,00 - 237,00 €

  • - Histories of Practice and Profession
     
    251,00 €

    Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book showcases a range of cultural and contextual aspects from a diverse range of historians active within the public relations field.

  • - Promoting Military Service in the Twentieth and Twenty-First Centuries
     
    216,00 €

    This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history.

  • - Public Relations and Advertising
     
    239,00 €

    This book serves as a reader exploring the scholarly inquiry, professional education and practice of Russian public relations and advertising in multiple contexts.

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